10 THINGS A SALESMAN CAN LEARN FROM FARMERS

This is by far one of the most insightful & metaphorical articles on selling I've encountered!

Who would have known that a simple farmer, unknowingly, can impart remarkable knowledge to professional sales people & help advance their career? Reading this piece can actually inspire and motivate not only salesmen like us but people who are in the workforce in general. Some vital elements of the write up also serves as guideposts in life as well. The author Carl Dy is an expert in property sales and is the sales director for Ayala Land Premier.

In fact, I'm thinking of producing a series of seminars anchored on this bright concept. Abangan! 

Anyways, I'm publishing it verbatim below. Please share this if you want to. Help us spread good & helpful ideas like this. Enjoy & learn while reading :-)

The saying “What you sow is what you reap” is an age-old, farmer’s adage replete with wisdom that is still very much relevant even in the information and internet age. 

In a salesman’s quest for wisdom, knowledge & of course lots of sales, here are some things we can humbly learn from farmers according to Carl Dy:

1.      Farmers are visionaries – They have a clear vision of what their land will be after months of cultivating it. You will hear nothing but stories of what they did before, during and after a harvest. Similarly, a salesman in general should have a clear picture of where they want to be and what they want to have in the future.

2.      Farmers know their Market – Before they plant, they have identified already where to sell their produce so it can be traded for goods or money. It is very important for a salesman to correctly know who and where to sell his products to.

3.     Farmers set the groundwork – Before the first seed is planted, a farmer makes sure the soil is fertile, and the soil is ideal for the seed to grow. Product knowledge is the groundwork for a salesman. Before you make your 1^st sales call, make sure you know your product by heart. As the famous adage goes “Eat, sleep and breathe with your product”

4.     Farmers understand their crop – Farmers are the experts when it comes to their crops and well farming of course! They know when it bears fruits, what pests attacked it, how weather can affect its growth. A salesman should before anything else be an expert of his product. Knowing all the strengths and weaknesses of the product before he goes to market is tantamount to winning the deal already.

5.     Farmers are focused – Once a farmer goes out into his field, it is just him and his crops. Salesmen should learn to take away time traps (long breaks or chats) or irrelevant disruptions like personal issues during work hours and instead focus on the task at hand. Success will follow easily if you invest heavily in time and effort.

6.     Farmers are patient – They know that the sometimes tedious, daily watering, weeding and pruning is needed so that the crops will be ready when harvest time comes. Similarly, salesmen should learn to be patient and first take good care of their prospects. They should know when the time is right to close the deal.

7.     Farmers are protective – They protect their crops from weeds, pests and diseases by means of pesticides, herbicides and other techniques known only to their industry. A salesman should know how to protect his clients from other predators (sales reps) by keeping them happy and nourishing the relationship continuously.

8.     Farmers pray and have faith – Farmers pray to their Gods for a bountiful harvest. Similarly, it wouldn’t hurt for a salesman to pray to his own God for guidance, support and divine intervention.

9.     Farmers know the right time to harvest – If a crop is harvested early, the crop is no good. Likewise, reaping the fruits when it’s overripe is a no brainer. A salesman should learn the right & appropriate time in closing the deal. He takes a ‘sweet, slow but sure’ route to success.

10.    Farmers don’t linger too much after a yield – They move straight back to preparing the land for the next tilling and planting. Likewise, a salesman who closes a deal should start all over again with all his successful strategies on one hand and all of his vital learning’s on the other before setting his sights to another successful run.

For consultations, Carl Dy can be reached @ 0917-5316310, 02-216.4565 and e-mail: dy.carl@ayalaland.com.ph & dycarl@gmail.com

Here's the author's photo for those of you who are curious about the guy:

By Paolo Angelo Florenda

Let's all "KICK THE HABIT" & run for health this February 26!

At last I found the perfect event cum advocacy for me! The "Kick the Habit" Fun Run seeks to literally kick out all kinds of bad addiction starting with smoking, one of the greatest killers of mankind! I was invited as a blogger and as a former cigarette junkie by a good friend and client Arleen Lindo of Chris Sports during its bloggers night. I was put on the spotlight via a TV interview by sharing my inspiration to kick the smoking habit. I told the crew that my main motivations were: for my own health & family's sake; and to put to rest my nagging conscience. Imagine I was wrestling with him for more than 20 years!

The vital cogs of the Kick The Habit Fun Run @
Chris Sports SM Megamall

Anyways, the event kicked off, no pun intended, with a simple announcement from one of the event partners & actor Alvin Anson. I talked with him beforehand and he said there are big efforts from their group to revive but improve the action film industry which I grew up with. The likes of Robin Padilla, Cesar Montano, the late Rudy Fernandez and other macho stars lorded it over in that era, but that's for another blog post.

Anyways, Anson explained that there are many stakeholders in the run which is one of the most important running advocacies I've encountered. It's a lofty goal specially in the Philippines where two out of five are smokers according to health officials. Included are Chris Sports (a leading sports retail shop), HOP-E foundation, MMDA, Cities of Mandaluyong & Pasig, DOH, Buhay Partylist, Bagong Henerasyon Partylist, Clarity, Agility, Philippine Public Safety College, Philippine Coast Guard, Rotary International, Philippine Coast Guard, and Rotary Paranaque Central.

Me with Alvin Anson (left), veteran actor and
one of the organizers of the event

Me and the MAN himself, Billy Ray Bates 
(right) a.k.a. The Black Superman

I was again introduced to share my "quit smoking" experience together with another gentleman. My deep fervor is to really share my experience to everyone so that they could learn a thing or two from it. And eventually help them not only to quit this very nasty & dangerous habit, but apply the power of persuasion in  their lives.

Bloggers and some traditional media were present during the informal but fun and interactive gathering

Billy Ray Bates, otherwise known as 'Black Superman', who during his prime was the most dominant import in the Philippine Basketball Association, was also part of the core group of celebrity endorsers who spoke about their experience with forms of addiction, in his case alcoholism. He urged the bloggers and media present to quit smoking and drinking and instead get into sports and start a healthy lifestyle.

My wife Karen with popular rapper Young JV

I can't wait to run on Sunday with my wifey because by doing so, it would be the first few steps toward a lofty 'Smoke-free Philippines'. Dreams do turn into reality you know :-)

The Kick The Habit crew with moi in Chris Sports 
SM Megamall

Other activities the Kick the Habit team has lined up are concerts, health seminars, running clinics and various events in Visayas, Mindanao and overseas.

You can register at any Healthway Medical clinic and Chris Sports branch within Metro Manila or they can contact GWorld Inc. at 719-0184, 215-0512 or email: gworldeventspecialists@gmail.com  and Visions in Action Enterprises, Inc.at 740-7074 or email: runproudpinoy@yahoo.com.

Here are some vital highlights of the event's press release for your info:

"Non- smoking advocates, lead by actor/director Cesar Montano, stage actress/ singer Jamie Rivera, PBA/NBA star player Billy Ray Bates, actor /host Alvin Anson, actress/singer/endorser Roxanne Barcelo, dancer/ singer Young JV, social enterpreneur, Jay Lizarondo, lay missionary, Clarke Nebrao, actor and TV personality Victor Aliwalas, businessman Alven Torres, multiple car racer winner Alvin Ng, model Ariane Esperas, celebrity endorser Lana Roi, songwriter Jojo Toledo and civic club officer Ely Fenger in cooperation with the Pasig and Mandaluyong City government, Philippine Sports Commission, MMDA, Healthway Medical, Chris Sports and GWorld Inc., have joined efforts in putting up the 2nd “Kick the Habit Campaign: Run & Love a Healthy Lifestyle” on February 26, 2012 5:00a.m. at the ULTRA, Pasig City."

"Now bigger, the Fun Run with distances of 1K, 3K, 5K and 10K aims to gather 2,000 to 5,000 participants (mostly students who are next in line to carry the campaign) who shall continually embrace “the Healthy and Active Lifestyle.”

"Proceeds of the project will go to the Helping Overcome Poverty Thru Education (HOP- E Foundation)."

See you on Sunday! Let us help this noble group to propagate the dangers smoking and other forms of addiction like alcoholism, drugs, sex etc. bring to mankind. Now is the time to say out loud 'KICK THE HABIT!'

By Paolo Angelo Florenda

Phiten products now sold online

Ron Colmenar, General manager
of SEEMI Inc.,the exclusive
distributor of Phiten in
the Philippines

The Internet offers limitless possibilities for selling and marketing products which is why many businesses have turned to it for expanding their market reach. However, there is more to online selling than just setting up an e-commerce platform in order to be successful in the online marketplace. Ronaldo Colmenar, General Manager of SEEMI Inc., shares some ideas based from their own experience with the online selling of their leading brand of wellness accessories Phiten.


They started selling Phiten online two years ago and according to Colmenar, they have had their share of success and failures with it. One important thing that he has learned from those is that online selling is very from on-floor sales particularly when it comes to coming up with promos aimed at enticing customers. “Merely putting a 70% off banner not work online”, he said. But because the Internet has become a medium for social interaction, he advised that it can be used to reach out to their people in a more personal level and attract potential new clients and gain the loyalty of old ones. “We have to engage them, they have to involved in the brand and the promo”, he added.

A screen shot of their online selling platform (website: www.phitenphil.com)

As an example of engaging the clients, one such promo that he has considered pursuing is a sort or Design Your own Phiten contest in which the winning contestant will get the privilege of having their design produced and named after them. This according to him should get more involvement from the customers not merely as buyers by also as contributors to the brand. They could also solicit the ideas of their clients regarding how they can improve their products through various online interaction media. “The best input we can have after all are those that come from the actual users”, he added.

Necklaces are some of the most 
popular items in the Phiten line

Complemented with timely and exciting promos and social media marketing, Colmenar advised that it is important to always have fresh new products in order to maintain the interest of online clients.

There are numerous Phiten bracelets
to choose from in their online store.
Visit www.phitenphil.com to buy Phiten
items online safely and securely.

Despite the popularity of the Internet among Filipinos, Colmenar noted that the Philippines is still a haven for on-floor sales. Most Pinoys according to him are tactile buyers. “They want to touch and examine the product. They even smell it especially when it is a food product – that is the Pinoy culture”, he said. Online communities nonetheless are a very active market. Engaging with them do not necessarily mean convincing them to buy online, rather more on getting them to support and understand the product regardless of where they buy it.

The proprietary technology behind 
Phiten products, the Phild Process

Colmenar said the Phiten team are cooking up very exciting online promos that Phitenatics can look out for. He urged consumers to visit www.phitenphil.com for all product listings, description and prices. He also urged them to like their Facebook Page www.facebook.com/phitenphilippines & be a follower of their Twitter page Phiten_Phil for exciting promos and contest.

The Rakuwa X30 3 line bracelet
is a hot Phiten item

Colmenar further reiterates that Phiten is not a product that will magically enhance its users’ physical abilities. What is actually does however is that it balances the ions in the body properly in order to enhance the well-being of the individual. Phiten affects wellness. not the performance, “and when a person feels better, they tend to perform better”, he said. Whatever they can do when they feel better is beyond the effects of Phiten already.

Visit a Phiten store just like this in
Rustans Shangrila mall and you might run
into these friendly, helpful and very
knowledgeable sales staff

Buy Phiten products through its website www.phitenphil.com or just visit any of their stores and kiosks in major malls.

By Paolo Angelo Florenda

Relaunch of RedoxFat Slimming Capsules straddles both online and offline media realms

CFM recently handled the relaunch of one of the most popular slimming supplements RedoxFat Slimming capsules exclusively formulated by ATC Healthcare Corp., a respected pharmaceutical company that also produces other popular & trusted brands like Robust, LiverMarin, Wild Tiger Menthol among other dietary supplements. Take note, 50 to 55 traditional (radio,TV, & print) and online (bloggers, web journalists, online eventologists) were on hand to witness the unveiling which I think is our biggest event ever in terms of media attendance. Congrats to our CFM team! Here is our post article on the event:

From left: Arnold Vegafria (manager of Iya), Iya Villania, ATC President Albert Chua, ATC's Carmelo
Espiritu and ATC Marketing Manager Kathleen De Los Santos during the contract signing

People often resort to food supplements to replace a healthy diet of protein and vitamin-rich foods, and moderate physical activity. But health capsules still work best with good eating habits, daily exercise, and the right attitude.  A fitness guru, Coach Chappy Callanta and wellness advocate Dr. Marthony Basco explained how one can make the most out of their dietary supplement during the relaunch of RedoxFat Slimming Capsules, where it unveiled its latest endorser, ABS-CBN star Iya Villania.

Redoxfat Slimming Capsules

“ATC chose Iya Villania as RedoxFat’s endorser because she embodies the lifestyle of our target consumers. Despite her demanding schedule as a sought-after actress, total performer, host, VJ and product endorser, she still manages to stay in tip-top shape and keep her good reputation, “ATC Healthcare Marketing Manager Kathleen De los Santos shares.



Iya gamely answers questions from media
and bloggers during the presscon

Held at Wheatberry’s in Quezon City, the product launch was well-attended by quad media (print, radio, TV and online), friends and supporters. Invited health experts gave talks on weight and stress management, and practical tips on how to lead a healthier lifestyle without breaking the bank.  The guests were served with sumptuous buffet style menu with overflowing drinks. They also participated in ice breaker games were the winners took home two Nokia C2-00 cellphones, while one raffle winner won a Samsung Galaxy Y, courtesy of ATC.



Iya impressed the media with her charms
and wacky attitude



ATC Healthcare’s own brand of diet aid RedoxFat Slimming Capsules has seven times more L-Carnitine than other leading brands--an amino acid known for fat breakdown and muscle development. The pill is made even more powerful with Green Tea extract to assist weight loss, lower cholesterol levels, and release energy channels.  “Our dietary supplements are all 100% natural and passed the Bureau of Food and Drugs (BFAD) quality control standards,” adds De los Santos.


“RedoxFat can now be bought in leading pharmacies and wellness stores nationwide. ATC Healthcare is a trusted brand that is why it was very easy for me to accept the project. I feel blessed and happy that ATC trusted me,” Villania shares. “I’ve experienced a new zest of energy when I started using it, which helped me a lot in my dance performances and hosting stints. Not to mention, it made me sexier and healthier.”  

Apart from the unveiling of its new endorser, some of the highlights were the sizzling dance numbers of two Mad Events talents who showed some ledge and belly dancing grooves, and presentations of Coach Callanta and Dr. Basco.

Iya in a photoshoot with Redoxfat

“It is always best to create long-term health goals and programs composed of exercise routines, a menu of healthier food selection, the right mindset, and quality natural healthcare supplements to complement the three,” Coach Callanta stresses in his fitness talk.  “One should have clear objectives and the commitment to be healthy. It is a lifestyle and taking RedoxFat can help jumpstart that.”        

To add to that, Basco, a dietary expert, explained how the weight-loss pill can help reduce the risk of heart and kidney diseases, diabetes, infertility in men, and fatigue. “Obesity poses such health risks and can be a manifestation of unmanaged emotional crises, which should be addressed as well. Lack of sleep and smoking can also contribute to weight gain.”

While maintaining a good and active social life can also improve one’s wellbeing, Basco also advised to keep a healthy spiritual life for peace of mind.

Known as a trusted provider of food supplements, ATC Healthcare continuously provides quality yet affordable products to promote optimum health and wellbeing. “We train our people to become the best service providers, guided by the highest ethical standards to produce the most innovative healthcare products in the market today,” De los Santos enthuses.

The CFM Team w/ Iya Villania. From left: Paolo Florenda, Cristine Abanador,
Shayne Palao, Karen Dizon and Mr. Nico Cando

In addition to RedoxFat Slimming Capsules, ATC has a comprehensive line of healthcare supplements in softgel form:  Aloe Vera, Calcium with Vitamin D, Coenzyme Q10, Fish oil, Evening Primrose, Garlic Oil, Ginkgo Biloba, Ginseng, Grape Seed, Lecithin, LiverMarin, Lycopene, Glutathione, Royal Jelly, and Spirulina. All of these can supplement one’s health needs if taken regularly.

One blister pack of RedoxFat has 30 capsules, and should be taken as a dietary supplement. One can take 2 to 3 capsules a day, after meals. For more information about ATC Healthcare products, call 749-4542 or 743-5183, or visit www.atchealthcare.com.ph.

You can also email inquiries, suggestions, and concerns to atchealthcare@yahoo.com.ph.  RedoxFat Slimming Capsules is available in leading pharmacies and general nutrition centers nationwide.

By Paolo Angelo Florenda

An Easy Way To Save A Life: Run in the 1st Don Henrico's Run!

After a month, I'm now in my second serious run this year. I’ve been nicotine-free for more than a month and I've been periodically hitting the pavement in UP w/ my wife to increase my stamina & endurance. After my Real Life Foundation run, I’m proud to say that my stamina greatly improved. Yesterday I was surprised that I ran the UP Oval twice straight easily and without heavy gasping which is normally associated w/ extreme fatigue. The UP oval is a 2.2 kilometer course. So in effect I was able to accomplish an almost 5k run in a breeze.

The facade of Chris Sports Megamall branch was all abuzz with bloggers
and some traditional media

On Sunday, me and my wife will run in the 1st Don Henrico's Run with the theme "Help Save A Life Today" . Again thanks to Chris Sports, the leading sports retail shop and one of the leading proponents for a fit & healthy lifestyle for Filipinos, we were given 2 complimentary race kits. I'm glad the organizers Don Henrico's, a leading Italian resto chain, is pulling all stops to make this a memorable fun run even if it’s their first time. I'm also glad they gave away not only a singlet but a beautifully designed black finisher shirt. The shirt is good enough for a stroll at the mall.

Me (in red) & the good doctors of Sagip Buhay Foundation. It's their first time to join a run.

Me and Karen partaking of the yummy pizza and food from Don Henrico's

These days, after receiving a G-Shock all Black Titanium watch (I've been looking for this rare masterpiece for years!) and buying a sleekly-designed black-red Phiten Sports cross-type combo (necklace & bracelet), my wardrobe would revolve around them. So I'd wear anything black w/ red elements. The finisher shirt is perfect for my ensemble which includes a dark grey (again w/ red elements hehe) New Balance cross trainer  and a new grey Adidas running shorts which I'll wear for the run.

Chris Sports marketing manager Arleen Lindo (in white sweater) moderated
the bloggers night, which was an informal but intimate event

Arleen Lindo, the amiable marketing manager of Chris Sports, announced during the Bloggers Night for the run at Chris Sports SM Megamall that ALL of the proceeds (take note all!) will go to Sagip Buhay Medical Foundation, an organization that help fund indigent patients of Philippine General Hospital (PGH). It's a very generous and humanitarian gesture indeed of Don Henrico's which is honestly one of my favorite pizza chains. Two things I like about their pizza: they are generously topped and the bread base doesn't interfere with the flavors of the toppings.

The yummy Don Henricos pizzas at the buffet table

My singlet, race bib and the nice bonus, the beautifully-designed finisher shirt
in my favorite color black

Did I mention that on top of the generous race kit, every race finisher will receive a 500 peso Don Henrico's voucher and a pizza treat at the end of the race? This early I congratulate Don Henrico's and the other stakeholders like Chris Sports & Sagip Buhay Foundation for mounting such an interesting and generous (literally) event! I just hope they could top this off on their next run. Just a suggestion, make it a dawn or dusk run next time. I think runners like it that way since the climate is cooler and the sun is not prominent.

For more information and how to register for the run, visit www.donhenricos.net/run

By Paolo Angelo Florenda

Join me in my RACE FOR LIFE!

I just got sick two weeks ago and I vowed that when I get well, I will totally embrace the healthy & fit lifestyle just like in my youth.

A few days after my last antibiotic session, I ran with my wifey for a 4 kilometer 'practice' session at the UP oval and I'm very proud to say that I totally kicked the bad habit of smoking (2 weeks free of nicotine baby!). Tomorrow is my second 'practice' run this time at Bonifacio High Street.

This is in preparation for my second serious 5k marathon event called "Race for Life" organized by the REAL LIFE FOUNDATION, a non-profit, Christian advocacy group which is dedicated in uplifting the lives of people through life & success coaching, education sponsorship, poverty alleviation and people empowerment.

The Race For Life banner

Thanks to my friend Arleen Lindo, the marketing head of CHRIS SPORTS and my epitome of a real life Energizer Bunny, for the tickets. Chris Sports is one of the organizers and brains behind this event and rightly so because this popular sports retail shop is a leading advocate of health & fitness runs and life changing sporting events.

My hats off to both CHRIS SPORTS and REAL LIFE FOUNDATION for coming up with an exciting, healthy but worthwhile event. Looking forward to you future events guys!

 

 

Last Friday, it was refreshing to be a blogger and put my blog-&-quad-media-event-organizer hat in the backburner for the meantime for the Run For Life blogcon at Chris Sports SM Megamall. I saw some familiar faces there, a former business partner and some blogger friends.

Arleen Lindo of Chris Sports (center in black) and Vince Bitana (in checkered polo), program director of Real Life Foundation briefing the bloggers during its simple blogcon in Chris Sports, SM Megamall branch

I had a chat with Vince Bitana, program director of Real Life Foundation and I refreshed him about a similar running event I co-organized last year where the proceed recipient was his foundation. I'm glad that they are now into organizing runs aside from being donees.

 

 

I can't wait for the gunshot on Saturday. I love to feel the early morning, cold, Yuletide breeze, made even better by The Fort backdrop. And I can't wait to begin my journey towards a healthy lifestyle. My goal is marathon today, mountain biking and trail running tomorrow! In fact, due to my newfound will to be healthy, I'm inspired to hold a similar event in the very near future.

My wife Karen's Bib number taken at our office

My Race Kit

I'm inviting everyone to participate in this worthwhile endeavor. While having fun and being fit, it's good to know that you are helping feed a malnourished child and sending him to school for free as well. Its time we take care of our society and give back something to the community. And what better way than with sports!

 

 

Check out these websites for more information and how to join the run: www.chrisports.net and http://www.igivetolife.com/race/about

By Paolo Angelo Florenda

Facebook usage declining?

In various legitimate articles & blogs these past few weeks like this http://www.theaustralian.com.au/australian-it/advertising-statistics-show-facebook-is-starting-to-lose-friends/story-e6frgakx-1226074759115, statistics indicate that Facebook usage is on the decline especially in countries where it has been adopted early on.

Screenshot of a Facebook traffic stat in the US from January to May of 2011 taken from www.blog.ourchurch.com/2011/06/15/is-facebook-on-the-decline/

But the nagging question is does this really hold water? My personal assessment on this is nada, especially in developing countries like ours where consumption of social media in general is rising faster than you can say 'Twit'. If you will closely analyze the studies, the decline, which to my mind is insignificant, is region centric such as in the US territories, Canada & Great Britain. 

In fact social media consumption was bolstered by:

- growing competition among them Google's social network site Google+

- and major brands' shift towards social media marketing.

The so-called social media has now evolved to be a fully functional, effective & democratic tool for marketing. Just a few years back, Facebook was lightly regarded as a networking site for college students & groupies meant for interaction & sharing of common sentiments. But now it has become the main multi-media, communication platform for most people. Harnessing its tremendous power to reach & influence people from all social classes is a vital & strategic move for most businesses nowadays.

There are a lot of other forms of social media like Twitter, Plurk, Tumblr, Multiply, the new kid on the block Google+ etc. but numerous studies and surveys will show that Facebook is on top of the social media food chain in terms of membership, attention and activity.

Management of social media is a crucial step to effectively market a product service or idea. The strategies employed are unique and tailor-fitted to each client.

So Facebook I think is here to stay and will rule the social media landscape for quite a while.

By Paolo Angelo Florenda

Being stylish can now be healthy, Phiten's 'Wear Your Health' concept

I'm definitely a fan of this brand because of their cool and breakthrough designs. I have around four--two bracelets and two necklaces--and wear them alternately 24-7.


The real reason I bought them is not so much because of their health claims but because of their sporty style & catchy color combinations. However, I found out that my overall state of health improved after a few months of wearing them. My stamina increased while playing basketball and I seldom get sick despite my age and carefree lifestyle.


One of my favorite sports and health accessories, well-known and well-loved Phiten recently had a relaunch to cement its reputation as the number one in the industry.

Necklaces & bracelets with the Aquatitan technology are 
some of the most popular items in the Phiten line

With the proliferation of sports accessories claiming dubious health benefits, Phiten hotshots met with members of the media both online and offline in Hyphy’s Ortigas to reintroduce and reaffirm the brand’s commitment to health and fitness.

Ronaldo Colmenar (left), general manager of SEEMI-Phiten, the exclusive distributor 
of Phiten products with a top Phiten official from Japan during their brand talk

Famous among athletes and sports enthusiasts, Phiten is an innovative Japanese brand of aquametal-infused wearable technology in the form of various accessories and apparel.

At the press conference, Phiten demonstrated the products’ benefits for balanced energy flow and blood circulation. They also introduced Coach Jim Saret, an international sports training consultant who gave tips on how to start and maintain an active lifestyle while sustaining a fit mind and body.

International sports training consultant & fitness guru Jim Saret gave an 
interesting & 'active' fitness talk during the event

Phiten was founded in 1982 by its president, Yoshihiro Hirata, an alternative medicine practitioner. “We are helping people enhance their quality of life around the globe, building on our Phiten philosophy of health, energy, and well-being,” said Hirata in Phiten’s Official website.

Now found in countries in Asia, Europe, and in the US,  Phiten continues to create waves in the scientific community.

Latest and popular Phiten accessories were also showcased 
during the event

"Nano-technology is the breaking down of titanium, silver, and gold minerals to nano particles which are then infused in the materials used to make Phiten products,” said Ronaldo Colmenar, general manager of Sports, Entertainment and Events Management, Inc., the exclusive distributor of Phiten in the country.

The technology restores, if not maintains the optimum balance of the body. Phiten, together with a healthy diet, good exercise and sports programs like biking and running, can also help fight chronic stress brought on by a busy lifestyle.

The exciting 21-day Phiten Challenge contest was launched 
during the event

Colmenar added, “Phiten is not a craze or trend. It is a lifestyle brand that promotes health, style and comfort for people-on-the-go and sports enthusiasts who want to be in their best state always.”

The Phiten Rakuwa Necklace X100, one of their top of the line products

Leading media and bloggers actively participated in the exciting  
exercises and activities

To learn more about Phiten's health benefits and to see its wide array of products, log on to www.phitenphil.com or visit any Phiten shop kiosk and consigned stores nationwide. 


Be updated and know more about Phiten’s promos on Facebook:  www.facebook.com/phitenphilippines.


By Paolo Angelo Florenda