My favorite MOK brand just got upgraded!
This blogger was invited to their elegant and sleek virtual launch a few days ago and was giddily amazed at the new and improved MOK 2.0 devices. I have been faithfully using these heat-not-burn (HnB) gadgets for 8 months and haven’t encountered any problems. I use both the MOK 1.9 and the MOK Mini. The bigger 1.9 with a holder (charger) is for the non-chain-smoker while the Mini is a stand-alone that can heat 8 to 10 COO heat sticks continuously before charging. Since I’m a chimneyfish (a slang for a chain-smoker 😊), I normally use the Mini for convenience. Aside from addressing my massive vapor needs, it’s also small and compact. I can put it inconspicuously in my compact sling bag without taking too much space. It’s also pocketable by the way. I just bought a small gadget pouch and put everything in including the COO heat sticks and the cleaning kit.
I
can’t wait to upgrade to these new, slick devices with more powerful batteries,
better features, more elegant colors and designs. Just look at the gorgeous MOK
2.0 pics below:
Though I’m a bit disappointed that there are no new flavors for the COO heat sticks, a small matter for some, but it's just me 😊! And one great thing that I need to point out, the new devices are more affordable than the old ones and IQOS, its toughest HnB competitor.
I am also posting the official press release provided to us by the company for my dear readers’ perusal below. It indicates the availability of the new devices, the description of new features among many others. After the press release, I posted photos of the actual launch event:
MOK, the first heat-not-burn brand locally available in the Philippines, introduces revolutionary devices that aim to provide adult smokers with a better tobacco experience by being equally satisfying alternatives to their favorite cigarettes.
At the heart of MOK devices are sophisticated electronics highlighted by its unique Heating Pin. By utilizing innovative heat-not-burn technology, MOK allows for reduction of harmful chemicals significantly compared to cigarette smoke, by heating the tobacco just enough to release a flavorful nicotine-containing vapor without burning the tobacco itself.
During the virtual launch last December 3, 2020, MOK Philippines unveiled the latest device in their heat-not-burn product line, the MOK 2.0, an ultra-lightweight and compact device that embodies taste, tech, and style with its high-tech OLED panel, fast pre-heating cycles, fast charging feature, and premium colorways of brown, gold, and blue.
“This is the most premium MOK device that’s out in the market. The new MOK 2.0 boasts of defined, angular shapes that’s distinct and truly elegant on its own. Again, still ultra-lightweight, still compact, and its matte metallic finish furthers MOK’s signature of sophistication,” shares Cax Mayuga, MOK Philippines’ Marketing Director.
The media and selected VIPs were led to a virtual room where they fully experienced the future of tobacco by choosing which MOK 2.0 premium colorway fits their style.
There was also a surprise reveal of the MOK mini Plus— a device that has an even more compact form factor, which consumers loved in the first generation MOK mini, but with further improvements to perfect its minimalism and functionality. MOK mini Plus has a faster pre-heating cycle and now comes in a matte metallic finish for that super sleek look.
“MOK continuously innovates and adapts to more advanced technology to give a better alternative to cigarettes, without losing the pleasurable tobacco experience. It’s the brand of innovation that we are so proud to uphold and share with all adult smokers,” adds Mayuga.
MOK 2.0 is the flagship product of a new line of MOK products to be launched in the Philippines and will be available on December 15 in MOK official stores in Shopee, Lazada, and select hubs of GrabMart Express as well as MOK Specialty Kiosks in Eastwood Mall, SM City North EDSA, SM City Sta. Mesa, SM City Manila, and METL!VE.
To find out more about MOK, visit: https://mok.com.ph/
#MOKHeatNotBurn #MOK2.0DigitalLaunch
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| The virtual launch event was hosted by TV personality Shawn Yao (left) while the resource person was MOK Philippines Marketing Director Cax Mayuga |
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| The COO heat sticks come in different flavors |
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| The advantages of using heat not burn over vapes and traditional cigarettes |
