Saturday, August 6, 2011

Being stylish can now be healthy, Phiten's 'Wear Your Health' concept

I'm definitely a fan of this brand because of their cool and breakthrough designs. I have around four--two bracelets and two necklaces--and wear them alternately 24-7.


The real reason I bought them is not so much because of their health claims but because of their sporty style & catchy color combinations. However, I found out that my overall state of health improved after a few months of wearing them. My stamina increased while playing basketball and I seldom get sick despite my age and carefree lifestyle.


One of my favorite sports and health accessories, well-known and well-loved Phiten recently had a relaunch to cement its reputation as the number one in the industry.

Necklaces & bracelets with the Aquatitan technology are 
some of the most popular items in the Phiten line

With the proliferation of sports accessories claiming dubious health benefits, Phiten hotshots met with members of the media both online and offline in Hyphy’s Ortigas to reintroduce and reaffirm the brand’s commitment to health and fitness.

Ronaldo Colmenar (left), general manager of SEEMI-Phiten, the exclusive distributor 
of Phiten products with a top Phiten official from Japan during their brand talk

Famous among athletes and sports enthusiasts, Phiten is an innovative Japanese brand of aquametal-infused wearable technology in the form of various accessories and apparel.


At the press conference, Phiten demonstrated the products’ benefits for balanced energy flow and blood circulation. They also introduced Coach Jim Saret, an international sports training consultant who gave tips on how to start and maintain an active lifestyle while sustaining a fit mind and body.
International sports training consultant & fitness guru Jim Saret gave an 
interesting & 'active' fitness talk during the event

Phiten was founded in 1982 by its president, Yoshihiro Hirata, an alternative medicine practitioner. “We are helping people enhance their quality of life around the globe, building on our Phiten philosophy of health, energy, and well-being,” said Hirata in Phiten’s Official website.


Now found in countries in Asia, Europe, and in the US,  Phiten continues to create waves in the scientific community.

Latest and popular Phiten accessories were also showcased 
during the event
"Nano-technology is the breaking down of titanium, silver, and gold minerals to nano particles which are then infused in the materials used to make Phiten products,” said Ronaldo Colmenar, general manager of Sports, Entertainment and Events Management, Inc., the exclusive distributor of Phiten in the country.



The technology restores, if not maintains the optimum balance of the body. Phiten, together with a healthy diet, good exercise and sports programs like biking and running, can also help fight chronic stress brought on by a busy lifestyle.
The exciting 21-day Phiten Challenge contest was launched 
during the event

Colmenar added, “Phiten is not a craze or trend. It is a lifestyle brand that promotes health, style and comfort for people-on-the-go and sports enthusiasts who want to be in their best state always.”
The Phiten Rakuwa Necklace X100, one of their top of the line products
Leading media and bloggers actively participated in the exciting  
exercises and activities

To learn more about Phiten's health benefits and to see its wide array of products, log on to www.phitenphil.com or visit any Phiten shop kiosk and consigned stores nationwide. 


Be updated and know more about Phiten’s promos on Facebookwww.facebook.com/phitenphilippines.


By Paolo Angelo Florenda

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