Bloggers will soon rule the media landscape!

Just concluded a simple awarding ceremony for the winner of the "Best Blog Post" competition for the 1st Online Product Launch of Bounty Fresh Chicken at their corporate office in Ortigas. The winner Jonel Uy of NomNom Club.com bested around 25 other equally-qualified bloggers for the coveted prize. By the way, he was recognized as one of the 'Top Ten Emerging Bloggers for 2009", a prestigious title bestowed to the most innovative and well-crafted blogs for that year for his 'Lets Go Sago' blog site.


This kept me thinking, as an old dog trained in the traditional PR ways, that bloggers like Jonel and other emerging new media such as websites, online news sites and forums, and the ubiquitous social networking sites are fast shaping up as preferred tools for mass communication. Established traditional media formats (TV, radio and print) should recognize this quickly and adapt to the changing times. The media wars are evidently shifting into the realm of Cyberspace.


Congratulations Jonel! And to Bounty Fresh pips and to our team Cando, Florenda PR & Marketing my hats off to you as well!

Jonel Uy, NomNom Club blogger (second from left) receiving his prize for winning the 'Best Blog Post' contest during the 1st Online Product Launch of Bounty Fresh Chicken from (left to right): Bounty Fresh Assistant Brand Manager Kath Gomez, Bounty Fresh Marketing Assistant Raya Bienvenida and Bounty Fresh Internet Marketing Officer Randy Dionio

Jonel Uy, NomNom Club blogger (left) receiving his prize from the AVP of Bounty Fresh Chicken for winning the 'Best Blog Post' contest during the 1st Online Product Launch of Bounty Fresh Chicken

By Paolo Angelo Florenda