Relaunch of RedoxFat Slimming Capsules straddles both online and offline media realms

CFM recently handled the relaunch of one of the most popular slimming supplements RedoxFat Slimming capsules exclusively formulated by ATC Healthcare Corp., a respected pharmaceutical company that also produces other popular & trusted brands like Robust, LiverMarin, Wild Tiger Menthol among other dietary supplements. Take note, 50 to 55 traditional (radio,TV, & print) and online (bloggers, web journalists, online eventologists) were on hand to witness the unveiling which I think is our biggest event ever in terms of media attendance. Congrats to our CFM team! Here is our post article on the event:

From left: Arnold Vegafria (manager of Iya), Iya Villania, ATC President Albert Chua, ATC's Carmelo
Espiritu and ATC Marketing Manager Kathleen De Los Santos during the contract signing

People often resort to food supplements to replace a healthy diet of protein and vitamin-rich foods, and moderate physical activity. But health capsules still work best with good eating habits, daily exercise, and the right attitude.  A fitness guru, Coach Chappy Callanta and wellness advocate Dr. Marthony Basco explained how one can make the most out of their dietary supplement during the relaunch of RedoxFat Slimming Capsules, where it unveiled its latest endorser, ABS-CBN star Iya Villania.

Redoxfat Slimming Capsules

“ATC chose Iya Villania as RedoxFat’s endorser because she embodies the lifestyle of our target consumers. Despite her demanding schedule as a sought-after actress, total performer, host, VJ and product endorser, she still manages to stay in tip-top shape and keep her good reputation, “ATC Healthcare Marketing Manager Kathleen De los Santos shares.



Iya gamely answers questions from media
and bloggers during the presscon

Held at Wheatberry’s in Quezon City, the product launch was well-attended by quad media (print, radio, TV and online), friends and supporters. Invited health experts gave talks on weight and stress management, and practical tips on how to lead a healthier lifestyle without breaking the bank.  The guests were served with sumptuous buffet style menu with overflowing drinks. They also participated in ice breaker games were the winners took home two Nokia C2-00 cellphones, while one raffle winner won a Samsung Galaxy Y, courtesy of ATC.



Iya impressed the media with her charms
and wacky attitude



ATC Healthcare’s own brand of diet aid RedoxFat Slimming Capsules has seven times more L-Carnitine than other leading brands--an amino acid known for fat breakdown and muscle development. The pill is made even more powerful with Green Tea extract to assist weight loss, lower cholesterol levels, and release energy channels.  “Our dietary supplements are all 100% natural and passed the Bureau of Food and Drugs (BFAD) quality control standards,” adds De los Santos.


“RedoxFat can now be bought in leading pharmacies and wellness stores nationwide. ATC Healthcare is a trusted brand that is why it was very easy for me to accept the project. I feel blessed and happy that ATC trusted me,” Villania shares. “I’ve experienced a new zest of energy when I started using it, which helped me a lot in my dance performances and hosting stints. Not to mention, it made me sexier and healthier.”  

Apart from the unveiling of its new endorser, some of the highlights were the sizzling dance numbers of two Mad Events talents who showed some ledge and belly dancing grooves, and presentations of Coach Callanta and Dr. Basco.

Iya in a photoshoot with Redoxfat

“It is always best to create long-term health goals and programs composed of exercise routines, a menu of healthier food selection, the right mindset, and quality natural healthcare supplements to complement the three,” Coach Callanta stresses in his fitness talk.  “One should have clear objectives and the commitment to be healthy. It is a lifestyle and taking RedoxFat can help jumpstart that.”        

To add to that, Basco, a dietary expert, explained how the weight-loss pill can help reduce the risk of heart and kidney diseases, diabetes, infertility in men, and fatigue. “Obesity poses such health risks and can be a manifestation of unmanaged emotional crises, which should be addressed as well. Lack of sleep and smoking can also contribute to weight gain.”

While maintaining a good and active social life can also improve one’s wellbeing, Basco also advised to keep a healthy spiritual life for peace of mind.

Known as a trusted provider of food supplements, ATC Healthcare continuously provides quality yet affordable products to promote optimum health and wellbeing. “We train our people to become the best service providers, guided by the highest ethical standards to produce the most innovative healthcare products in the market today,” De los Santos enthuses.

The CFM Team w/ Iya Villania. From left: Paolo Florenda, Cristine Abanador,
Shayne Palao, Karen Dizon and Mr. Nico Cando

In addition to RedoxFat Slimming Capsules, ATC has a comprehensive line of healthcare supplements in softgel form:  Aloe Vera, Calcium with Vitamin D, Coenzyme Q10, Fish oil, Evening Primrose, Garlic Oil, Ginkgo Biloba, Ginseng, Grape Seed, Lecithin, LiverMarin, Lycopene, Glutathione, Royal Jelly, and Spirulina. All of these can supplement one’s health needs if taken regularly.

One blister pack of RedoxFat has 30 capsules, and should be taken as a dietary supplement. One can take 2 to 3 capsules a day, after meals. For more information about ATC Healthcare products, call 749-4542 or 743-5183, or visit www.atchealthcare.com.ph.

You can also email inquiries, suggestions, and concerns to atchealthcare@yahoo.com.ph.  RedoxFat Slimming Capsules is available in leading pharmacies and general nutrition centers nationwide.

By Paolo Angelo Florenda

An Easy Way To Save A Life: Run in the 1st Don Henrico's Run!

After a month, I'm now in my second serious run this year. I’ve been nicotine-free for more than a month and I've been periodically hitting the pavement in UP w/ my wife to increase my stamina & endurance. After my Real Life Foundation run, I’m proud to say that my stamina greatly improved. Yesterday I was surprised that I ran the UP Oval twice straight easily and without heavy gasping which is normally associated w/ extreme fatigue. The UP oval is a 2.2 kilometer course. So in effect I was able to accomplish an almost 5k run in a breeze.

The facade of Chris Sports Megamall branch was all abuzz with bloggers
and some traditional media

On Sunday, me and my wife will run in the 1st Don Henrico's Run with the theme "Help Save A Life Today" . Again thanks to Chris Sports, the leading sports retail shop and one of the leading proponents for a fit & healthy lifestyle for Filipinos, we were given 2 complimentary race kits. I'm glad the organizers Don Henrico's, a leading Italian resto chain, is pulling all stops to make this a memorable fun run even if it’s their first time. I'm also glad they gave away not only a singlet but a beautifully designed black finisher shirt. The shirt is good enough for a stroll at the mall.

Me (in red) & the good doctors of Sagip Buhay Foundation. It's their first time to join a run.

Me and Karen partaking of the yummy pizza and food from Don Henrico's

These days, after receiving a G-Shock all Black Titanium watch (I've been looking for this rare masterpiece for years!) and buying a sleekly-designed black-red Phiten Sports cross-type combo (necklace & bracelet), my wardrobe would revolve around them. So I'd wear anything black w/ red elements. The finisher shirt is perfect for my ensemble which includes a dark grey (again w/ red elements hehe) New Balance cross trainer  and a new grey Adidas running shorts which I'll wear for the run.

Chris Sports marketing manager Arleen Lindo (in white sweater) moderated
the bloggers night, which was an informal but intimate event

Arleen Lindo, the amiable marketing manager of Chris Sports, announced during the Bloggers Night for the run at Chris Sports SM Megamall that ALL of the proceeds (take note all!) will go to Sagip Buhay Medical Foundation, an organization that help fund indigent patients of Philippine General Hospital (PGH). It's a very generous and humanitarian gesture indeed of Don Henrico's which is honestly one of my favorite pizza chains. Two things I like about their pizza: they are generously topped and the bread base doesn't interfere with the flavors of the toppings.

The yummy Don Henricos pizzas at the buffet table

My singlet, race bib and the nice bonus, the beautifully-designed finisher shirt
in my favorite color black

Did I mention that on top of the generous race kit, every race finisher will receive a 500 peso Don Henrico's voucher and a pizza treat at the end of the race? This early I congratulate Don Henrico's and the other stakeholders like Chris Sports & Sagip Buhay Foundation for mounting such an interesting and generous (literally) event! I just hope they could top this off on their next run. Just a suggestion, make it a dawn or dusk run next time. I think runners like it that way since the climate is cooler and the sun is not prominent.

For more information and how to register for the run, visit www.donhenricos.net/run

By Paolo Angelo Florenda

Join me in my RACE FOR LIFE!

I just got sick two weeks ago and I vowed that when I get well, I will totally embrace the healthy & fit lifestyle just like in my youth.

A few days after my last antibiotic session, I ran with my wifey for a 4 kilometer 'practice' session at the UP oval and I'm very proud to say that I totally kicked the bad habit of smoking (2 weeks free of nicotine baby!). Tomorrow is my second 'practice' run this time at Bonifacio High Street.

This is in preparation for my second serious 5k marathon event called "Race for Life" organized by the REAL LIFE FOUNDATION, a non-profit, Christian advocacy group which is dedicated in uplifting the lives of people through life & success coaching, education sponsorship, poverty alleviation and people empowerment.

The Race For Life banner

Thanks to my friend Arleen Lindo, the marketing head of CHRIS SPORTS and my epitome of a real life Energizer Bunny, for the tickets. Chris Sports is one of the organizers and brains behind this event and rightly so because this popular sports retail shop is a leading advocate of health & fitness runs and life changing sporting events.

My hats off to both CHRIS SPORTS and REAL LIFE FOUNDATION for coming up with an exciting, healthy but worthwhile event. Looking forward to you future events guys!

 

 

Last Friday, it was refreshing to be a blogger and put my blog-&-quad-media-event-organizer hat in the backburner for the meantime for the Run For Life blogcon at Chris Sports SM Megamall. I saw some familiar faces there, a former business partner and some blogger friends.

Arleen Lindo of Chris Sports (center in black) and Vince Bitana (in checkered polo), program director of Real Life Foundation briefing the bloggers during its simple blogcon in Chris Sports, SM Megamall branch

I had a chat with Vince Bitana, program director of Real Life Foundation and I refreshed him about a similar running event I co-organized last year where the proceed recipient was his foundation. I'm glad that they are now into organizing runs aside from being donees.

 

 

I can't wait for the gunshot on Saturday. I love to feel the early morning, cold, Yuletide breeze, made even better by The Fort backdrop. And I can't wait to begin my journey towards a healthy lifestyle. My goal is marathon today, mountain biking and trail running tomorrow! In fact, due to my newfound will to be healthy, I'm inspired to hold a similar event in the very near future.

My wife Karen's Bib number taken at our office

My Race Kit

I'm inviting everyone to participate in this worthwhile endeavor. While having fun and being fit, it's good to know that you are helping feed a malnourished child and sending him to school for free as well. Its time we take care of our society and give back something to the community. And what better way than with sports!

 

 

Check out these websites for more information and how to join the run: www.chrisports.net and http://www.igivetolife.com/race/about

By Paolo Angelo Florenda

Facebook usage declining?

In various legitimate articles & blogs these past few weeks like this http://www.theaustralian.com.au/australian-it/advertising-statistics-show-facebook-is-starting-to-lose-friends/story-e6frgakx-1226074759115, statistics indicate that Facebook usage is on the decline especially in countries where it has been adopted early on.

Screenshot of a Facebook traffic stat in the US from January to May of 2011 taken from www.blog.ourchurch.com/2011/06/15/is-facebook-on-the-decline/

But the nagging question is does this really hold water? My personal assessment on this is nada, especially in developing countries like ours where consumption of social media in general is rising faster than you can say 'Twit'. If you will closely analyze the studies, the decline, which to my mind is insignificant, is region centric such as in the US territories, Canada & Great Britain. 

In fact social media consumption was bolstered by:

- growing competition among them Google's social network site Google+

- and major brands' shift towards social media marketing.

The so-called social media has now evolved to be a fully functional, effective & democratic tool for marketing. Just a few years back, Facebook was lightly regarded as a networking site for college students & groupies meant for interaction & sharing of common sentiments. But now it has become the main multi-media, communication platform for most people. Harnessing its tremendous power to reach & influence people from all social classes is a vital & strategic move for most businesses nowadays.

There are a lot of other forms of social media like Twitter, Plurk, Tumblr, Multiply, the new kid on the block Google+ etc. but numerous studies and surveys will show that Facebook is on top of the social media food chain in terms of membership, attention and activity.

Management of social media is a crucial step to effectively market a product service or idea. The strategies employed are unique and tailor-fitted to each client.

So Facebook I think is here to stay and will rule the social media landscape for quite a while.

By Paolo Angelo Florenda

Being stylish can now be healthy, Phiten's 'Wear Your Health' concept

I'm definitely a fan of this brand because of their cool and breakthrough designs. I have around four--two bracelets and two necklaces--and wear them alternately 24-7.


The real reason I bought them is not so much because of their health claims but because of their sporty style & catchy color combinations. However, I found out that my overall state of health improved after a few months of wearing them. My stamina increased while playing basketball and I seldom get sick despite my age and carefree lifestyle.


One of my favorite sports and health accessories, well-known and well-loved Phiten recently had a relaunch to cement its reputation as the number one in the industry.

Necklaces & bracelets with the Aquatitan technology are 
some of the most popular items in the Phiten line

With the proliferation of sports accessories claiming dubious health benefits, Phiten hotshots met with members of the media both online and offline in Hyphy’s Ortigas to reintroduce and reaffirm the brand’s commitment to health and fitness.

Ronaldo Colmenar (left), general manager of SEEMI-Phiten, the exclusive distributor 
of Phiten products with a top Phiten official from Japan during their brand talk

Famous among athletes and sports enthusiasts, Phiten is an innovative Japanese brand of aquametal-infused wearable technology in the form of various accessories and apparel.

At the press conference, Phiten demonstrated the products’ benefits for balanced energy flow and blood circulation. They also introduced Coach Jim Saret, an international sports training consultant who gave tips on how to start and maintain an active lifestyle while sustaining a fit mind and body.

International sports training consultant & fitness guru Jim Saret gave an 
interesting & 'active' fitness talk during the event

Phiten was founded in 1982 by its president, Yoshihiro Hirata, an alternative medicine practitioner. “We are helping people enhance their quality of life around the globe, building on our Phiten philosophy of health, energy, and well-being,” said Hirata in Phiten’s Official website.

Now found in countries in Asia, Europe, and in the US,  Phiten continues to create waves in the scientific community.

Latest and popular Phiten accessories were also showcased 
during the event

"Nano-technology is the breaking down of titanium, silver, and gold minerals to nano particles which are then infused in the materials used to make Phiten products,” said Ronaldo Colmenar, general manager of Sports, Entertainment and Events Management, Inc., the exclusive distributor of Phiten in the country.

The technology restores, if not maintains the optimum balance of the body. Phiten, together with a healthy diet, good exercise and sports programs like biking and running, can also help fight chronic stress brought on by a busy lifestyle.

The exciting 21-day Phiten Challenge contest was launched 
during the event

Colmenar added, “Phiten is not a craze or trend. It is a lifestyle brand that promotes health, style and comfort for people-on-the-go and sports enthusiasts who want to be in their best state always.”

The Phiten Rakuwa Necklace X100, one of their top of the line products

Leading media and bloggers actively participated in the exciting  
exercises and activities

To learn more about Phiten's health benefits and to see its wide array of products, log on to www.phitenphil.com or visit any Phiten shop kiosk and consigned stores nationwide. 


Be updated and know more about Phiten’s promos on Facebook:  www.facebook.com/phitenphilippines.


By Paolo Angelo Florenda

5 Simple Steps to Safely & Permanently Get Rid of Head Lice

Head lice infestation has been a perennial problem for most kids especially schoolkids who either get it from their classmates or, for the more affluent, from their Yayas probably.

When I was once a kid, I was also infested numerous times by these harmful pests. I clearly remember my Yaya and sometimes my Tita washing my hair with beer or alternately shaving my head which was then a taboo. My playmates and classmates would  tease me 'kalalabas lang sa preso' (just came out from prison) or 'Bembol Roco', a popular bald actor in my genre.

During my time, there was little info on how to treat it that's why numerous, superstitious treatments abound. But in this day and age of instant communication and the Internet, there is no reason for us to be complacent and uneducated about this dreaded disease.

An illustration of a head lice infection grabbed
from the www.nlm.nih.gov website

 Most anti-lice shampoo treatments in the market today contain harmful, pesticide-based ingredients. These chemicals, being potent toxins, may kill the pests immediately, but can leave harsh side effects on the user. This is why it is advised not to be used too often. But there’s a product called Oilganics Head Lice Treatment Shampoo that is clinically tested safer than the rest.

Being the only herbal-based anti-lice shampoo, Oilganics can be used regularly therefore providing a more consistent protection against these parasites. Although there have been misconceptions on herbal treatments  being not as effective as pesticide based ones, Isabel Ferrer, the brand manager of Rhodesian distributor which distributes the product, clarifies that herbal treatments do not provide instant effect such as that of pesticide-based products.

“But once its effects start to kick in after continued regular use, not only will it remove head lice, it will also provide longer lasting and safer protection against the parasites,” she said.

The complete Oilganics Quassinoids All-Natural
Headlice Treatment hair care line

Ferrer advises to follow these five BFAD recognized steps to a lice-free hair for two or more weeks:

1. Shampoo hair with Oilganics All Natural Kuto

    Treatment Shampoo

2. Leave for 5 – 10 minutes to allow time for the resin

    that attaches the nits (lice eggs) to the hair shaft

    to dissolve

3. Rinse thoroughly to allow lice and nits to fall.

4. Use a fine-toothed comb or “suyod” to remove any

    free hanging nits or lice from hair.

5. Apply Oilganics Leave-on Conditioner for faster

    treatment and prevent re-infestation.

Oilganics head lice shampoo is safe for everyday use, non-toxic, and dermatologically-proven effective. Its active compounds include Quassinoids (Quassia Amara), a natural treatment for head lice; Mediterranean vinegar, the compound that dissolves the resin that attaches nits to the hair; and AHA-Organic Acids which have hair conditioning properties and make the hair soft and manageable.

It is available in all leading drugstores and major groceries nationwide. Visit their Facebook Page: facebook.com/oilganics or call 367-4494, 367-4364 or 0922-8310755 for more info.

By Paolo Angelo Florenda

A BUSINESS VENTURE THAT WORKS & A YUMMY COFFEE I DISCOVERED!

Being a coffee lover, I always look forward to a complimentary cup of their 8-in-1 coffee. I'm refering to the office of Unlimited Network of Opportunities International Corporation or simply UNO. Whenever we're there for meetings, the courteous & bubbly lobby staff whose name escapes my mind, never fails to offer us this delicious and aromatic brew branded as 1st Health 8-in-1 coffee.

A closer scrutiny reveals that aside from the usual cream and sugar, this coffee has Agaricus Blazei Murill Mushroom, CoQ10, Ginkgo Biloba, Tongkat Ali and Natural Calcium. So aside from getting your coffee fix, you also get a healthy fix.



An internet photo grab of 1st Health 8-in-1 Coffee



I also discovered that the company presents a viable, money-making business solution. For my readers info, UNO is a fast-rising marketing and distribution company that provides a complete, high-quality line of wellness & health foods and products; and a unique selling method that promises to generate profits.

With me (second from left) are from left my biz partner Nico,
UNO president William Barbo, UNO COO Oliver Chua 
& UNO Vice President Herbie Chua

In light of the skyrocketing costs of goods and creeping poverty, the company offers a legitimate & profitable business venture and welcomes new partners in distributing health enhancing, natural products and services that address the needs of modern living.

From food supplements, cosmetics, toiletries to dishwashing products carried mostly under the 1^st Health brand, UNO’s 300,000-strong nationwide sales force attests to its profitability, which can help an aspiring entrepreneur earn lucratively. Try to visit their website www.uno-corp.com for the complete product line.

Just some of the quality products UNO distributes

UNO distributors Doc Pat Jugueta, Willis Chavez, Warren Trinidad and Mark Dapiton are just some of the thousands who have changed their lives due to the success with this business model.

UNO’s achievements, as proven by its over 100 branches nationwide and three international branches, are a product of hard toil, hits and misses, according to its president William Barbo.

Barbo together with other driving forces of the company, UNO Vice President Herbie Chua and UNO Chief Operations Officer Oliver Chua designed various sure-fire marketing methods through the years to come up with a profitable and uncomplicated distribution system for its numerous members.

“We provide our distributors access to the best products and services that support their entrepreneurial drive, thereby providing avenues for alternative sources of income,” he proudly stated.

The company partners with top calibre professionals and successful marketers which help run the business smoothly.

Barbo assures that UNO is not a pyramiding scheme or a fly-by-night, get-rich-quick venture. Its business model have been evaluated and appraised by DTI and by various, prestigious award-giving bodies such as the Global Excellence Award for being the No. 1 Network Marketing Company from 2009 to 2011. The company is duly registered with the Securities Exchange Commission (SEC) and have complied with all the business prerequisites required by the Government (FDA, BIR, Local Government, etc.).

To top it off, they are now an ISO 9001-2008 certified company, a first in the industry.

“We want to share the secret to our success that’s why we are now going global. I’m proud to say that we are the first ISO-certified in our industry. We have committed ourselves to deliver the best products and services not only to our kababayans but to other countries as well,” he added.

Hard work and determination are some of the most vital ingredients needed to be successful in business. And with a dependable entrepreneurship program like UNO, can anyone go wrong?

Visit www.uno-corp.com or anyone of their more than 100 branches nationwide for more info on how to reach success.

By Paolo Angelo Florenda

Online club for chic & hip moms by Bounty Fresh Chicken

It was, as world renowned theater actress Lea Salonga aptly described it, one of the most well attended media events of the year. And coming from a person with that stature & credibility, this statement must really be true.

Truly it was a press event with the capital P. From top TV guns, ABS-CBN & GMA 7 to tabloids like Bandera & People's Tonight, the whole tri-media spectrum was well represented. As if these weren't enough, new and emergent media such as respected, popular bloggers and online journalists were also there like a swarm of ants.



I think this photo is proof that it was one of the most well attended media events of the year as
representatives from TV, radio, print and online media came in full force



So whats all the buzz about? It happens to be the launch of the Chic Moms Club website (www.chicmomsclub.com), an online club for hip & chic moms that dishes out informative articles, instructive household tips, recipes from the best chefs in the land, exclusive events, exciting promos, discounts and contests from the Bounty Fresh Chicken brand. 

The stage for the event

No less than the elegant and classy Salon De Ning in Manila Peninsula was the venue for this glitzy affair. The artsy interiors, memorabilia & cozy lounge concept, which I heard from numerous guests as itself a work of art, lends an air of sophistication to the launch.



Memorabilia adorn the walls of Salon De Ning



Ms. Salonga, Bounty Fresh Chicken’s top endorser and Issa Litton made the night glamorous and celebratory. Ms. Litton handled the hosting chores well while Ms. Salonga captivated the audience when she belted out in almost perfect fashion the classic song ‘Somewhere over the Rainbow” amidst dropped jaws and mesmerized silence.

Internationally-acclaimed & multi-awarded stage actress Lea Salonga,
Bounty Fresh Chicken's Brand Ambassador performed an excellent song number

Lea was mobbed by media & guests alike after the event. She explained in a nutshell the logic behind Chic Moms Club: ““I like reading. In between takes, during travels, I make do of the time surfing the net and reading interesting websites and one of those that I regularly visit is the Chic Moms club site. I feel it is constantly updated and it has interesting tidbits of information that is always relevant for moms like travel, home and health tips and such."

Event host Issa Litton and Bounty Fresh Chicken  Assistant Brand
Manager Kath Gomez were fashionable in red

Kathleen Gomez, Assistant Brand Manager of Bounty Fresh, donned in glamorous red, explains "this event is a celebration of all moms. We understand how moms are generally busy and we know that a one-stop venue such as the www.chicmomsclub.com website helps in their time management, while providing entertainment and information as well.”

Some of the interesting activities in the website include the 10 peso discount on Bounty Fresh chicken bought at Chooks-to-Go outlets, E-recipes from well-known chefs and exclusive invites to Bounty Fresh events.

Top chefs of the land graced the event

Renowned & respected chefs Bruce Lim, Sau Del Rosario, Melissa Sison and David Pardo de Ayala were also presented as endorsers of the brand.

Also highlighted was Bounty Fresh’s partnership with Rags to Riches (RIIR), a worthwhile project to support RIIR in helping conserve the environment while providing sources of income for the makers of RIIR bags.

Top guns led by Bounty Agro Ventures Inc. President Ronald Mascarinas,
Bounty Fresh Chicken's Group Marketing Manager Dondi Alentajan and Kath Gomez

Wrapping up the event, chic moms club members and the media went home with cool prizes while a lucky blogger, Jayson Biadog, snatched a brand new Samsung Galaxy tablet. Chic Moms Club has generated more than 20,000 members since its initial public introduction.

Tennyson Chen, president of Bounty Fresh Foods Inc. and the Philippines' Entrepreneur of the Year 2011 awardee (left) with moi!

This project is the brainchild of Bounty Fresh Chicken, a leading player in the dressed chicken and commercial poultry industry. The brand is synonymous with quality since it won numerous and prestigious awards both here and abroad. Its president and driving force, Tennyson Chen recently won as the Ernst & Young Entrepreneur of the Year award for 2010 and competed recently in its worldwide version.

My biz partner Nico (left) and celebrity Chef Bruce Lim and moi again!

Visit their website at www.bountyfreshchicken.com, www.chicmomsclub.com and their Facebook page: http://www.facebook.com/pages/Bounty-Fresh-Chicken/43041273378

By Paolo Angelo Florenda