Doggies Choice Pet Care Blogcon! An informative forum/seminar on dog care

Doggies Choice, a leading brand of pet care products recently hosted an intimate mini-press and bloggers conference cum Christmas dinner to explain fully well to bloggers and media its unique products and its importance to dog care. The event also aimed to educate the bloggers on overall proper dog care. Organized together with our PR agency Cando, Florenda PR and Marketing, the event was truly an exclusive, intimate and casual tete-a-tete with the top bloggers of the land. As shown in the photos, the bloggers had a good time since some still lingered for more than an hour after the event to chit chat with us and Kirk Chester Dy, Doggies Choice Marketing Director and the good people from the famed brand. 

The classy and aesthetically-pleasing facade of Dolcelatte resto, the venue for the 1st Doggies Choice blogcon



Kirk Chester Dy, Doggies Choice Marketing Director explaining the history and benefits of the leading pet care brand

 This proves that you dont need a grandiose and firework-laden event to capture the blogosphere's attention. All you need are some tender loving care and an information-rich staple.

The bloggers did not go empty handed as Doggies Choice generously gave them usable loot bags complete with their products and a unique dog tag to boot, aside from the sumptuous dinner of course!



Edwin Inson, Doggies Choice Brand Manager doing his presentation

Held at the classy and hotel-like Dolcelatté resto, Dy talked about the special, non-toxic and herbal components they use for the products such as, Madre De Cacao, Guava, Aloe Vera, BPMC-Carbamate, FENOBUCARB BPMC and Sulfur.

Dy said that in coming up with the products, they made sure that the clinically-tested formulations are herbal and natural-based as much as possible. Doggies Choice comes in 3 major variants: Tick and Flea, Anti-Mange and Herbal 3 in 1. The Tick and Flea line consists of a soap, shampoo and powder, a complete system to eradicate the dreaded tick and flea parasites. Dy said some symptoms to look out for tick and flea infestations are hair-loss, itchiness, scabs and wound infections. 


The complete line of Doggies Choice pet care products



DIKU, the official mascot of Doggies Choice was on hand to entertain the bloggers and media

“Our main weapon against ticks and fleas is an ingredient called FENOBUCARB BPMC that is safe for dogs and humans as well. It is very effective in killing these terrible pests which can cause more serious skin infections if left unchecked. The best thing is it shields and protects your dog’s skin from these parasites long after applying.

The Doggies Choice blogcon was well attended by leading bloggers of the country



Kirk Chester Dy, Doggies Choice Marketing Director looking dapper during his very informative but relaxed presentation

For dogs who have the more dreadful Mange disease or in slang term ‘galis’, Dy advised the media and bloggers to use their heavy artillery, the Anti-Mange line which consists also of a soap and shampoo.

Popular blogger Lee Shen Gee asking sensible dog care-related questions during the brief presscon



Doggies Choice Anti-Mange line

 “In curing this dreaded dog disease, many bizarre and unfounded remedies have sprung up such as application of cooking oil and worse engine oil! The latter can be very harmful not only to dogs but us humans as well since it contains a lot of toxic substances. However, with all these weird claims, one herbal treatment was scientifically proven effective as a "Mange-Buster." This natural, environmentally-friendly and non-toxic pesticide came from the Madre De Cacao plant which is the active ingredient in our Anti-Mange line. Once applied, Madre De Cacao acts as an effective anti-parasitic, safely eliminating mange causing fleas. The only downside to Madre De Cacao is that the extraction of the needed component can be slow and messy. We also added sulfur to the Anti-Mange line to complement Madre De Cacao. This also makes it an effective anti-fungal product line,” explained Dy.

The sumptuous menu prepared by the classy Dolcelatte resto, the venue for the blogcon

Succulent Chocolate Pralines were also served as desserts

The sumptuous menu prepared by the classy Dolcelatte resto, the venue for the blogcon

For maintenance and continuous protection from ticks, fleas and mange, Doggies Choice recommends the Herbal 3 in 1 line. This line consists of a soap and shampoo with three potent herbal ingredients: Madre De Cacao, Guava and Aloe Vera.

Dy said Guava is an excellent effective ‘bactericide’ (a substance that kills germs) and promotes wound-healing. While Aloe Vera is widely known as a good hair conditioner which helps retain moisture and makes a dog’s coat healthy.

“Of course as I’ve explained earlier, Madre De Cacao is a good anti-parasitic and anti-fungal stuff,” Dy added.


Paolo Florenda, Doggies Choice PR consultant (second from left) having a blast with the bloggers

“And lastly, pet hygiene is not only limited to our furry friends. What’s the use in making them germ and parasite free if their surroundings like the dog house and play area are full of these? That’s why we came up with the Doggies Choice PetHouse Cleanser. It cleanses and sanitizes your dog’s area. It has a special, non-hazardous formulation consisting of menthol and BPMC-Carbamate that eliminates bacteria, fungi and parasites. Aside from these benefits, it also repels egg-laying mosquitoes and kills other house pests like cockroaches, mosquitoes and even mice,” said Dy.

Me (in black cap) w/ from left: Chuchie Ledesma from Zen Health and also a blogger, my biz partner Nico Cando and DJ Guinto from Farenheight PR agency

After the presentation, a sumptuous dinner prepared by the master chef of Dolce latté was served. There was also a 'Best Blog Entry' competition launched to generate more excitement and encourage bloggers to write their best pieces. Gift packs and cute dogtags were also given to the attendees.

Doggies Choice pet care products are available in major supermarkets and drugstores. As proof of the brand's adherence to product excellence and quality, it was awarded the NATIONAL SHOPPER'S CHOICE AWARD in the category of Pet Care and Animal Health.

Visit www.doggieschoice.com for more info.

By Paolo Angelo Florenda