Common Table PR: MOCHA GIRLS BEWARE, BATCHMATES ARE HERE!

The Batchmates

The hotness of summer was a very good backdrop for the launch of a hot, new all girl, sexy sing-and-dance group! The Batchmates are out to conquer the profitable male entertainment scene in the mold of the Mocha Girls. In fact they are out to prove that they are better and raunchier than the Mocha Girls!

I was invited to document their press launch recently as a blogger. It was held at the old Padis Point bar in the Timog Circle area. I was with a group of bloggers and my staff Mae in a PR agency when we came in a tad late. I was quite surprised that the venue was jampacked with veteran reporters and writers from different traditional media outfits such as from TV, broadsheets and tabloids. They were already performing when we got to our comfortable ringside seats. I was impressed by their dance moves and choreography. I wasn't surprised since I was told two of them came from the Mocha Girls. Their main choreographer Aura Balington previously from the Mocha Girls is one hot chick and burns the dance floor with sleek moves. I think she is schooled in the hip hop genre judging by her steps.

The Batchmates

Being in marketing I've seen girl groups come and go but it's safe to say that Aura, Sophy, Marie, Cath, Jonah and Vasy will be here for the long haul because of their talents, both individual and as a group and their beauty. Not to mention their oozing sex appeal! I also saw some of the numerous write-ups after the press launchand I should say their PR machinery is doing good at the moment.

During their album press launch at Padis Point Timog

Their self titled album has cuts that are danceable and I think would sell well with the masa market. The songs are a cross between Sexbomb Dancers and Mocha Girls. Mostly are original novelty songs while some are revivals. Cuts include Feel Like Dance, Boom Para Boom, 'Dina Mahal, Hora at Giling.

Me with one of the members after the event

Given the right exposure which I think they are doing now, the Batchmates can easily glide to stardom. Of course it will be an uphill battle given that they dont still have the support of a major network or major product endorsements. But because of the backing of their popular manager Lito De Guzman who has a proven track record for discovering great talents such as Ynez Veneracion, the Baywalk Bodies, Hazel Espinosa etc. I think they are on the right track.

During the prescon you can see that the girls are all business. They were prim and proper while being interviewed or should I say grilled by the naughty entertainment press. Among them I think Aura and Sophy commands stage presence more than the rest.

They were also packaged right with the right kind of curves and bossoms (hehe) you know what I mean and talent. Although I would say their customs during their launch was a bit too exaggerated for my taste. They should've worn more revealing but tasteful outfits. Nevertheless I enjoyed their performance and overall I would say that given the right publicity, opportunity and image management, these girls will definitly reach success soon.