Common Table PR: Phiten products now sold online

Ron Colmenar, General manager
of SEEMI Inc.,the exclusive
distributor of Phiten in
the Philippines

The Internet offers limitless possibilities for selling and marketing products which is why many businesses have turned to it for expanding their market reach. However, there is more to online selling than just setting up an e-commerce platform in order to be successful in the online marketplace. Ronaldo Colmenar, General Manager of SEEMI Inc., shares some ideas based from their own experience with the online selling of their leading brand of wellness accessories Phiten.

They started selling Phiten online two years ago and according to Colmenar, they have had their share of success and failures with it. One important thing that he has learned from those is that online selling is very from on-floor sales particularly when it comes to coming up with promos aimed at enticing customers. “Merely putting a 70% off banner not work online”, he said. But because the Internet has become a medium for social interaction, he advised that it can be used to reach out to their people in a more personal level and attract potential new clients and gain the loyalty of old ones. “We have to engage them, they have to involved in the brand and the promo”, he added.

A screen shot of their online selling platform (website: www.phitenphil.com)

As an example of engaging the clients, one such promo that he has considered pursuing is a sort or Design Your own Phiten contest in which the winning contestant will get the privilege of having their design produced and named after them. This according to him should get more involvement from the customers not merely as buyers by also as contributors to the brand. They could also solicit the ideas of their clients regarding how they can improve their products through various online interaction media. “The best input we can have after all are those that come from the actual users”, he added.

Necklaces are some of the most
popular items in the Phiten line

Complemented with timely and exciting promos and social media marketing, Colmenar advised that it is important to always have fresh new products in order to maintain the interest of online clients.

There are numerous Phiten bracelets
to choose from in their online store.
Visit www.phitenphil.com to buy Phiten
items online safely and securely.

Despite the popularity of the Internet among Filipinos, Colmenar noted that the Philippines is still a haven for on-floor sales. Most Pinoys according to him are tactile buyers. “They want to touch and examine the product. They even smell it especially when it is a food product – that is the Pinoy culture”, he said. Online communities nonetheless are a very active market. Engaging with them do not necessarily mean convincing them to buy online, rather more on getting them to support and understand the product regardless of where they buy it.

The proprietary technology behind
Phiten products, the Phild Process

Colmenar said the Phiten team are cooking up very exciting online promos that Phitenatics can look out for. He urged consumers to visit www.phitenphil.com for all product listings, description and prices. He also urged them to like their Facebook Page www.facebook.com/phitenphilippines & be a follower of their Twitter page Phiten_Phil for exciting promos and contest.

The Rakuwa X30 3 line bracelet
is a hot Phiten item

Colmenar further reiterates that Phiten is not a product that will magically enhance its users’ physical abilities. What is actually does however is that it balances the ions in the body properly in order to enhance the well-being of the individual. Phiten affects wellness. not the performance, “and when a person feels better, they tend to perform better”, he said. Whatever they can do when they feel better is beyond the effects of Phiten already.