Relaunch of RedoxFat Slimming Capsules straddles both online and offline media realms

CFM recently handled the relaunch of one of the most popular slimming supplements RedoxFat Slimming capsules exclusively formulated by ATC Healthcare Corp., a respected pharmaceutical company that also produces other popular & trusted brands like Robust, LiverMarin, Wild Tiger Menthol among other dietary supplements. Take note, 50 to 55 traditional (radio,TV, & print) and online (bloggers, web journalists, online eventologists) were on hand to witness the unveiling which I think is our biggest event ever in terms of media attendance. Congrats to our CFM team! Here is our post article on the event:

From left: Arnold Vegafria (manager of Iya), Iya Villania, ATC President Albert Chua, ATC's Carmelo
Espiritu and ATC Marketing Manager Kathleen De Los Santos during the contract signing

People often resort to food supplements to replace a healthy diet of protein and vitamin-rich foods, and moderate physical activity. But health capsules still work best with good eating habits, daily exercise, and the right attitude.  A fitness guru, Coach Chappy Callanta and wellness advocate Dr. Marthony Basco explained how one can make the most out of their dietary supplement during the relaunch of RedoxFat Slimming Capsules, where it unveiled its latest endorser, ABS-CBN star Iya Villania.

Redoxfat Slimming Capsules

“ATC chose Iya Villania as RedoxFat’s endorser because she embodies the lifestyle of our target consumers. Despite her demanding schedule as a sought-after actress, total performer, host, VJ and product endorser, she still manages to stay in tip-top shape and keep her good reputation, “ATC Healthcare Marketing Manager Kathleen De los Santos shares.



Iya gamely answers questions from media
and bloggers during the presscon

Held at Wheatberry’s in Quezon City, the product launch was well-attended by quad media (print, radio, TV and online), friends and supporters. Invited health experts gave talks on weight and stress management, and practical tips on how to lead a healthier lifestyle without breaking the bank.  The guests were served with sumptuous buffet style menu with overflowing drinks. They also participated in ice breaker games were the winners took home two Nokia C2-00 cellphones, while one raffle winner won a Samsung Galaxy Y, courtesy of ATC.



Iya impressed the media with her charms
and wacky attitude



ATC Healthcare’s own brand of diet aid RedoxFat Slimming Capsules has seven times more L-Carnitine than other leading brands--an amino acid known for fat breakdown and muscle development. The pill is made even more powerful with Green Tea extract to assist weight loss, lower cholesterol levels, and release energy channels.  “Our dietary supplements are all 100% natural and passed the Bureau of Food and Drugs (BFAD) quality control standards,” adds De los Santos.


“RedoxFat can now be bought in leading pharmacies and wellness stores nationwide. ATC Healthcare is a trusted brand that is why it was very easy for me to accept the project. I feel blessed and happy that ATC trusted me,” Villania shares. “I’ve experienced a new zest of energy when I started using it, which helped me a lot in my dance performances and hosting stints. Not to mention, it made me sexier and healthier.”  

Apart from the unveiling of its new endorser, some of the highlights were the sizzling dance numbers of two Mad Events talents who showed some ledge and belly dancing grooves, and presentations of Coach Callanta and Dr. Basco.

Iya in a photoshoot with Redoxfat

“It is always best to create long-term health goals and programs composed of exercise routines, a menu of healthier food selection, the right mindset, and quality natural healthcare supplements to complement the three,” Coach Callanta stresses in his fitness talk.  “One should have clear objectives and the commitment to be healthy. It is a lifestyle and taking RedoxFat can help jumpstart that.”        

To add to that, Basco, a dietary expert, explained how the weight-loss pill can help reduce the risk of heart and kidney diseases, diabetes, infertility in men, and fatigue. “Obesity poses such health risks and can be a manifestation of unmanaged emotional crises, which should be addressed as well. Lack of sleep and smoking can also contribute to weight gain.”

While maintaining a good and active social life can also improve one’s wellbeing, Basco also advised to keep a healthy spiritual life for peace of mind.

Known as a trusted provider of food supplements, ATC Healthcare continuously provides quality yet affordable products to promote optimum health and wellbeing. “We train our people to become the best service providers, guided by the highest ethical standards to produce the most innovative healthcare products in the market today,” De los Santos enthuses.

The CFM Team w/ Iya Villania. From left: Paolo Florenda, Cristine Abanador,
Shayne Palao, Karen Dizon and Mr. Nico Cando

In addition to RedoxFat Slimming Capsules, ATC has a comprehensive line of healthcare supplements in softgel form:  Aloe Vera, Calcium with Vitamin D, Coenzyme Q10, Fish oil, Evening Primrose, Garlic Oil, Ginkgo Biloba, Ginseng, Grape Seed, Lecithin, LiverMarin, Lycopene, Glutathione, Royal Jelly, and Spirulina. All of these can supplement one’s health needs if taken regularly.

One blister pack of RedoxFat has 30 capsules, and should be taken as a dietary supplement. One can take 2 to 3 capsules a day, after meals. For more information about ATC Healthcare products, call 749-4542 or 743-5183, or visit www.atchealthcare.com.ph.

You can also email inquiries, suggestions, and concerns to atchealthcare@yahoo.com.ph.  RedoxFat Slimming Capsules is available in leading pharmacies and general nutrition centers nationwide.

By Paolo Angelo Florenda

An Easy Way To Save A Life: Run in the 1st Don Henrico's Run!

After a month, I'm now in my second serious run this year. I’ve been nicotine-free for more than a month and I've been periodically hitting the pavement in UP w/ my wife to increase my stamina & endurance. After my Real Life Foundation run, I’m proud to say that my stamina greatly improved. Yesterday I was surprised that I ran the UP Oval twice straight easily and without heavy gasping which is normally associated w/ extreme fatigue. The UP oval is a 2.2 kilometer course. So in effect I was able to accomplish an almost 5k run in a breeze.

The facade of Chris Sports Megamall branch was all abuzz with bloggers
and some traditional media

On Sunday, me and my wife will run in the 1st Don Henrico's Run with the theme "Help Save A Life Today" . Again thanks to Chris Sports, the leading sports retail shop and one of the leading proponents for a fit & healthy lifestyle for Filipinos, we were given 2 complimentary race kits. I'm glad the organizers Don Henrico's, a leading Italian resto chain, is pulling all stops to make this a memorable fun run even if it’s their first time. I'm also glad they gave away not only a singlet but a beautifully designed black finisher shirt. The shirt is good enough for a stroll at the mall.

Me (in red) & the good doctors of Sagip Buhay Foundation. It's their first time to join a run.

Me and Karen partaking of the yummy pizza and food from Don Henrico's

These days, after receiving a G-Shock all Black Titanium watch (I've been looking for this rare masterpiece for years!) and buying a sleekly-designed black-red Phiten Sports cross-type combo (necklace & bracelet), my wardrobe would revolve around them. So I'd wear anything black w/ red elements. The finisher shirt is perfect for my ensemble which includes a dark grey (again w/ red elements hehe) New Balance cross trainer  and a new grey Adidas running shorts which I'll wear for the run.

Chris Sports marketing manager Arleen Lindo (in white sweater) moderated
the bloggers night, which was an informal but intimate event

Arleen Lindo, the amiable marketing manager of Chris Sports, announced during the Bloggers Night for the run at Chris Sports SM Megamall that ALL of the proceeds (take note all!) will go to Sagip Buhay Medical Foundation, an organization that help fund indigent patients of Philippine General Hospital (PGH). It's a very generous and humanitarian gesture indeed of Don Henrico's which is honestly one of my favorite pizza chains. Two things I like about their pizza: they are generously topped and the bread base doesn't interfere with the flavors of the toppings.

The yummy Don Henricos pizzas at the buffet table

My singlet, race bib and the nice bonus, the beautifully-designed finisher shirt
in my favorite color black

Did I mention that on top of the generous race kit, every race finisher will receive a 500 peso Don Henrico's voucher and a pizza treat at the end of the race? This early I congratulate Don Henrico's and the other stakeholders like Chris Sports & Sagip Buhay Foundation for mounting such an interesting and generous (literally) event! I just hope they could top this off on their next run. Just a suggestion, make it a dawn or dusk run next time. I think runners like it that way since the climate is cooler and the sun is not prominent.

For more information and how to register for the run, visit www.donhenricos.net/run

By Paolo Angelo Florenda